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Financial Technology case study
How Visa protected lead quality and recovered $1,200,000
$1,200,000
Total ad spend refunded
15%
Average bot click rate
+35%
Conversion rate increase
Company profile
Global payment technology company coordinating credit, debit, and prepaid programs.
The challenge: High CPC ad spend leak
Faced massive search campaign traffic surges. Low conversion rates indicated ad campaigns were targets for advanced botnets mimicking sign-up conversions.
The solution: Behavioral auditing & suppressions
Integrated BotRefund on all checkout paths. Suppressed fake conversion pixels, exported undeniable GCLID proof reports, and successfully claimed refunds from ad reps.
"We knew we were buying a lot of bot clicks, but modern bots are hard to detect - our Cloudflare console showed only 5-6% bot traffic. After adding this system, we doubled the amount detected by analyzing behavior on-site. Cloudflare alone just isn't enough."