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How RealLux protected lead quality and recovered $84,000

$84,000 Total ad spend refunded
25% Average bot click rate
+33% Conversion rate increase

Company profile

Agency specializing in ultra-high-net-worth residential real estate marketing.

The challenge: High CPC ad spend leak

Competitor scraping bots clicked Google Ads to extract listings data for their own aggregators, draining luxury ad budgets.

The solution: Behavioral auditing & suppressions

Detected software-based graphics rendering of headless scraper systems. Recovered $84k in ad media costs.

"In high-end real estate, every click costs a fortune. Having 25% bot traffic blocked saved us $84k and let us double down on high-value human leads."

CL
Christian Laurent VP of Digital Marketing