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How MedPass protected lead quality and recovered $58,000

$58,000 Total ad spend refunded
21% Average bot click rate
+25% Conversion rate increase

Company profile

HIPAA-compliant B2B patient communication platform for clinics and hospitals.

The challenge: High CPC ad spend leak

Automated bots crawled clinic listings on the site, arriving via search ads and triggering mock appointment request forms.

The solution: Behavioral auditing & suppressions

Used honeypot trap interactions to identify automatic crawlers. Provided compliance-ready session video links to secure Meta ad refunds.

"We operate in a highly regulated HIPAA space. BotRefund’s compliance-first auditing gave us the exact behavioral telemetry needed to claim $58k in refunds."

ER
Dr. Elena Rostova CMO