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Food Safety Compliance case study
How Gohaccp.com protected lead quality and recovered $32,400
$32,400
Total ad spend refunded
22%
Average bot click rate
+20%
Conversion rate increase
Company profile
B2B compliance software assisting food service providers in creating HACCP food safety plans.
The challenge: High CPC ad spend leak
Wasting ad budget in Google Performance Max (PMAX) campaigns. Bot clicks were triggering form-submission events, poisoning optimization algorithms.
The solution: Behavioral auditing & suppressions
Implemented BotRefund behavioral analysis to filter conversion signals. Sent automated proof logs directly to Google ad reps for ad spend credit.
"We discovered that 22% of our traffic in PMAX campaigns was bots. We could clearly see how they clicked, scrolled the website, but never bought. Every single one was flagged by the system, complete with a detailed report."