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How ConstructIX protected lead quality and recovered $36,500

$36,500 Total ad spend refunded
16% Average bot click rate
+22% Conversion rate increase

Company profile

Software platform assisting construction managers in project scheduling, bidding, and compliance.

The challenge: High CPC ad spend leak

Bot crawler systems scraped project bid listings, arriving via expensive Google Search ad clicks.

The solution: Behavioral auditing & suppressions

Identified server-grade Linux OS setups. Compiled evidence reports to win Google Ad dispute audits.

"CPC values for general contractors are extremely high. Blocking 16% bot clicks saved us $36.5k and ensured real contractors were reaching our sales reps."

AP
Arthur Pendragon VP of Growth