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How CareDirect protected lead quality and recovered $13,200

$13,200 Total ad spend refunded
11% Average bot click rate
+15% Conversion rate increase

Company profile

B2B agency sourcing certified nursing assistants and caretakers for home care providers.

The challenge: High CPC ad spend leak

Scraper bots clicked ad links to gather nurse credential requirements, exhausting geographic search ad budgets.

The solution: Behavioral auditing & suppressions

Filtered robotic form submissions. Compiled evidence to secure ad spend refunds.

"We need high-quality patient care leads. Stopping 11% bot click-throughs allowed us to redirect budget to real human families who need care."

CB
Clara Barton Director of Marketing