← Back to catalog Solar Energy B2C case study

How BriteEnergy protected lead quality and recovered $47,000

$47,000 Total ad spend refunded
22% Average bot click rate
+31% Conversion rate increase

Company profile

Residential solar energy installation provider organizing local clean energy programs.

The challenge: High CPC ad spend leak

Lead form spam bots submitted fake names and addresses to trigger Google Ads lead conversion pixels.

The solution: Behavioral auditing & suppressions

Suppressed pixel signals using timezone Spoof checks. Exported reports for ad credit refunds.

"Lead generation CPC in the solar space is very competitive. Wasting 22% on bots hurt. BotRefund identified the fraud and recovered $47k."

LS
Lisa Simpson CMO