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How AutoDrive protected lead quality and recovered $71,000

$71,000 Total ad spend refunded
21% Average bot click rate
+26% Conversion rate increase

Company profile

Car subscription startup providing flexible vehicle memberships for retail drivers.

The challenge: High CPC ad spend leak

PMAX search and display campaigns targeted by ad fraud syndicates generating fake subscription applications.

The solution: Behavioral auditing & suppressions

Suppressed ad pixel fires on headless browser detection. Reclaimed $71,000 in ad cost refunds.

"We had huge PMAX ad spends. BotRefund showed that 21% of clicks were automated crawler bots. The GCLID evidence was undeniable for our Google rep."

HR
Helena Rost Director of Growth