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How ApexLegal protected lead quality and recovered $19,500

$19,500 Total ad spend refunded
13% Average bot click rate
+15% Conversion rate increase

Company profile

B2B software providing automated legal document generation for contract management.

The challenge: High CPC ad spend leak

High CPC legal searches were targeted by click-fraud farms, depleting advertising capital and poisoning search optimization models.

The solution: Behavioral auditing & suppressions

Identified robotic linear mouse trajectories in real time. Sent GCLID logs to Google for billing adjustments.

"CPC in the legal industry is sky-high. Even a 13% bot click rate represents thousands of dollars. BotRefund recovered that capital with transparent reporting."

JW
Jonathan Wright Managing Director